top of page


Artistic. Original. Conceptual. People Person. Global. Lover of Beauty. Reliable

Global Footwear and Accessories Creative Director

Address Arts District, Los Angeles, California 90021

Telephone (1) 949-293-7690


Company website

Professional profile

Career Objective

A creative director role for start-up or well-established global fashion companies to launch beautiful,

inspirational and profitable next generation footwear and accessories while based in modern Los Angeles

Career Highlights

  • Collaborate with the world’s leading fashion apparel designers: Ralph Lauren, Maureen Chiquet (Banana Republic), Deborah Lloyd (Banana Republic), Taryn Rose, and Fiona Kotur (Old Navy)
  • Identify global trends married to a critical eye for style and concepts that inspire the next big idea
  • Illustrate, direct and guide teams to create unique and artistic designs delighting the world with runway collections as well as for all price point products
  • Partner effectively with merchandise, sales, factory and vendor teams in Asia and Europe to produce design specific and profitable lines
  • Produce heightened brand awareness for existing and new product lines that result in media buzz that help increase sales and invigorate all brands

Professional Fashion Experience

Joshua Wong Studio Los Angeles, California 2010 – Present

Founder and Creative Director Footwear and Accessories Design

Originate creative brand visions and provide design, production and merchandising services for established

and startup companies. Collaborate with vendor and factory production teams in Asia, Europe and North

America. Based on their needs, mentor clients on business expansion and relevant industry knowledge

Global Client List:

  • Laguna Beach Textile Co. Accessories; Charles David; Marchez Vous; Russian Pointe; UGG Australia for Deckers Corp.; Coye Nokes Collection, NYC; Patricia Green Slippers; Kardashian Kollection; ECTU handbags; Fiona Kotur Footwear; and Palter DeLiso

Chainson Footwear Los Angeles, California 2009 – 2010

Women’s Footwear Creative Design Director

Partnered with 8 clients to create new and invigorating seasonal collections. Led team to deliver trend

development, original designs, specs, material selection, fits and production follow through. Collaborated

closely with the Asian factory to ensure timely and efficient product deliveries

Global Client List:

  • Design for in house brands: Pelle Moda and Moda Spana
  • Design for Nordstrom private labels: Glint and Classique
  • Design for Off Broadway, DSW, K&G, Shoe Barn and Bakers

Joshua Wong Studio New York, New York 1998 to 2001 and New York, New York and Los Angeles,

California 2004 to 2009

Founder and Creative Director Footwear and Accessories Design

Refreshed existing client product lines with new designs, ideas and energy. Provided strategic design

development including brand vision, trend forecasting, design and tech packs, and merchandise

consultation. Guided production follow through with vendor and factory teams in Asia, Europe and North


Global Client List:

  • Polo Ralph Lauren (footwear, handbag and small leather goods); DiMana of Dissandro, Italy; Mondi, Germany; Saks Fifth Avenue Private Label; Mark Eisen; Halston Signature; St John Knits; Anne Klein & Company; Nina Footwear; Tommy Hilfiger; Banana Republic; Taryn Rose; and Pelle Moda

Banana Republic New York, New York 2002 to 2004

Vice President, Men’s and Women’s Shoes

Agency recruited to strategically turn around the existing footwear business. Successfully pivoted the brand

from a “sale price” destination to a “full price” destination by the end of the first season via capable team

leadership and effective partnerships with internal teams and European and Asian factories

  • Reinvigorated the shoe business four seasons a year by creating original designs that improved quality, fit and comfort while also strengthening both design and merchandising teams
  • Collaborated closely with public relations to create media campaigns generating industry excitement
  • Presented each seasonal shoe collection to GAP Executives that fulfilled the company vision for a more cohesive product line between apparel and accessories
  • Improved quality and communications with factories in Italy, Spain, Brazil and China resulting in efficiency, pricing and production improvements
  • Originated and led 3 seasons of national and in-store product training for sales leaders and associates through “trunk show” seminars that increased their product knowledge, excitement and awareness

Polo Ralph Lauren New York, New York 1996 to 1997

Designer, Women’s Footwear

Hired to work alongside Mr. Lauren and his team, designed each season’s footwear to deliver his vision and

inspiration. Created his showcase runway shoes and helped choose the “it” shoes for multiple national ad

campaigns. Along with runway, partnered well with the licensee to create footwear collections that were

sold in Ralph Lauren stores and at many other marquee retailers

  • Designed and developed the women’s collection Purple Label line for Cruise, Spring and Fall 1 and 2, Spring Runway and Fall Runway
  • Traveled with the collection team all over Europe to bring back inspirations for each season and worked closely with modellistas and artisans in ateliers to produce the designs
  • Built strong relationships with vendors, the licensee and factories at the request of senior leadership

Joshua Wong Studio New York, New York 1993 to 1996

Footwear Designer, Fashion Illustrator and Art Director

Designed footwear collections, illustrated for magazines and provided art direction for advertising agencies

Global Client List:

  • Charles Jourdan; Stephane Kelian; GAP; Banana Republic; Old Navy; Bloomingdales; Chanel; Redken Cosmetics; Chase Manhattan Bank; IBM; Woman’s Day Magazine; and New York Fashion Week

Professional Advertising Experience

Art Director in marquee advertising agencies Los Angeles, California 1981 to 1993

Led global advertising campaigns for print and television focusing on concepts, visual content layouts and

production. Advertising awards include: Echo Award, Pioneer Award and Caples Award

Global Client List:

  • United Airlines; Continental Airlines; Eastern Airlines; Hertz Rent-a-Car; Hilton Hotels; Hyatt Hotels; Neiman Marcus; The Disney Channel; Warner Brothers; and The United States Olympic Committee


  • Art Center College of Design, BFA Advertising and Illustration, Pasadena, California

Foreign Languages

  • Cantonese: native fluency; Mandarin: near fluency

Computer Skills

  • Microsoft Word and Excel; Photoshop and Illustrator

Artistic Volunteer Experience

  • Guest speaker to secondary and university students on the fashion industry and career opportunities
  • Mentor and provide feedback to Art Center College of Design students on their class projects
bottom of page